POPtracker - Durban

POP or point of purchase elements are the beautiful looking display stands that you’ll see in all your favourite supermarkets.
These brand specific stands are placed in secondary locations around the store to entice you to purchase while shopping,
The POPtracker solution is geared around understanding and improving the effectiveness of these stand implementations.

POPtracker is a revolutionary tracking solution which enables marketing and sales teams to fully understand the implementation of display stands in the retail space.
Up until this point marketing and sales teams have been in the dark about the actual number of stands implemented and the amount of waste incurred.
With the price of these stands being quite high and a small window for the promotional period its vital that  

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the client monitors this information in realtime.

The development of POPtracker started in August 2013 as the brainchild of Martin Schulze and Philippe Moretonas.
With the leap in mobile technology both guys saw the opportunity to start building something unique that could help companies track and monitor their assets.
In October Mark Elliott joined the guys to start POPtracker which we believe was the first company to offer this unique service in South Africa.

The solution itself is quite simple,
Our live tracking system feeds back realtime information on each stand being activated.This can be monitored and filtered through our web interface by the marketers and sales teams for an up to date understanding of whats happening on the ground.These include number of stand activations, date and time, regional and retailer specific information.Using accurate data our system can run customised reports and help manage the future purchasing of point of purchase elements.

Due to the way our system has been developed it can be used anywhere in the world and still supply accurate information without a data connection.
This is vital for countries in Africa with poor coverage.

The system has been in testing phase for the past 4 months and has seen successful results all over SA and more recently in the states.
We are confident our product will revolutionise the industry and give marketing and sales teams the insight they’ve been needing for future purchasing and therefore saving millions