Knowitworld - Cape Town

The KNOWITWorld platform was designed to give users the most targeted information whenever they shop, by personalizing product data. We go beyond just food nutrition. Our key focuses include a shopping basket, personalized carbon impact, ingredients, and understanding how gut microbes are impacted. We also create automated personalized recipes.

Reading and understanding food labels can be difficult, and it's even harder to know what those labels mean to the user on a personal level. There are many apps that only look at the nutritional impact of a product, but no apps have personalized the information down to each individual user.

That's what makes KNOWIT unique. With our hyper-personalized information, users can find out the total processed ingredients and their impact on the  

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individual's gut and environment, just by scanning a barcode. Food products can be compared in different aspects, just like you would compare phones, TVs, and other products. The data can be connected to wearables so people are constantly aware of what they're consuming.

Our algorithm gives users a breakdown of food for total serving size and different portion sizes, so that the information is preloaded along with its exercise equivalent based on their BMI.