Softserve Digital Development - Johannesburg, South Africa

It is what provides e-commerce software for online retailers, websites for intrepid freelancers, and content management systems for massive law firms. However, software is not necessarily a one-size-fits-all affair. What works for the independent accounting freelancer doesn’t exactly work for the massive video aggregate website. They each require a totally different content management system in addition to custom software solutions. Custom software development by Softserve Digital Development caters to this need by providing top-notch software development services that are sensitive to your business’s needs and your personal preferences.

Graphic Design is the process of problem-solving through visual communication.

Graphic Designers use various methods and media together with creative application software to create visual concepts that convey specific ideas and messages. A Graphic Designer can use a combination of typography, colour, and layout techniques to achieve this.

Corporate identity, publications, print advertisements, posters, billboards, website graphics and elements, signs and product packaging are just some of the many items Graphic Designers can create.

A Graphic Design project, after a briefing, generally begins with standard online research followed by brainstorming, initial drafts and finally any fine-tuning or changes requested by the client. Once the client is happy with the end result, the necessary files can be saved for either print or digital purposes.

Here at Softserve Digital Development, we create quality designs aligned to current local and international trends. We stay updated with the design market movement as well as ensure that our technology is state-of-the-art. We want our clients to be happy, always and will secure their happiness through our great work, careful consideration and attention to detail.

UI and UX Design

What are UI and UX design anyway? UI is the user interface, which is how the user experiences the design of the page. UX is the user experience, which is the usability of the site itself. When taken in tandem, these concepts consider the norms of web development including the location of a logo and web content, while considering how the user can access and use the website on an intuitive level that makes the site enjoyable to use over and over again.

In short, you can’t have one without the other. UI and UX design go hand in hand if you’re looking to build a meaningful and useful website.

The usage of online marketing is vastly growing among businesses today. The main reason for this is that as more and more people are connected to the internet, it simply makes good sense to use this to your advantage and to market your business as effectively as you can through this avenue. The Online Marketing tools we use including:

1. Social Media Optimization

Social Media Optimization refers to the optimisation of a website or specific web content to the social masses. It entails looking at a website from a social media perspective and how it will engage with your customers.

2. Facebook

It is important to get your name out there as much as possible and what’s better than using a social platform with more than 1.71 billion users.

3. Analytics

Google Analytics is a service we offer with all of our websites, this is just our way of giving back.
Have a look at our Website Special currently running.

4. Google Adwords

Google Adwords is another simple, yet effective, way of advertising which gives you the edge over your competitors.
Get your business started with google now with our Google Adwords Special.

5. Email Marketing

We grow your database by setting up Newsletter Subscription Forms in as many of your online media as we can. We then send out aesthetically attractive and engaging newsletters to the people who sign up to those lists. Over time, you’ll have a rich list of high-quality contacts who want to hear more about what you have to offer.

Targeted online marketing with a measurable return on investment
In summary, online marketing is a brilliant strategy for your business, and we are able to help give you the understanding and help that you need so that you and your business can be as successful as possible when it comes to this arena.